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  • Company History

    We came out with prototype photo album software in 2004, and almost immediately we got feedback — ‘How can we order the albums?’ — there was no industry for that yet.”
    -Howard Field, Co-Founder

    Picaboo, named from a fishing trip to Picabo, ID and a play on the word “Peek-A-Boo”, was founded in 2002 by Howard Field and Kevin McCurdy, two college friends who believed memories are a fundamentally important part of the human experience and deserve to be preserved, shared, and enjoyed in meaningful ways.

    2002 Picaboo starts up in Palo Alto, CA after being conceived on the Stanford University Golf Course by Howard Field and Kevin McCurdy
    2004 Picaboo secures investment from prominent Silicon Valley investors
    2005 Picaboo launches version one of photo book software
    2007 Picaboo adds greeting cards
    2010 Picaboo adds calendars
    2011 Picaboo adds canvases
    2012 Picaboo grows to over 1 million customers
    2013 Picaboo launches Picaboo Yearbooks
    2015 Company Headquarters move from California to New Hampshire
    2019 Company Headquarters move to Tukwila, WA

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